Mr Price will continue to sponsor the Sharks rugby team, but as of January 1 this year, no longer have the naming rights to the stadium.
The stadium, which over the past two years has been known as Mr Price Kings Park, will now be referred to as Kings Park.
Sponsorship negotiations are currently underway with potential new sponsors and an agreement should be concluded in the not too distant future.
The Sharks CEO, Brian van Zyl said, “I would like to take this opportunity to thank Mr Price for their contribution to The Sharks as naming rights sponsor over the past two years and for restoring the name Kings Park, which means so much to our fans”.
Fantastic tweet on the subject from Sunday Times rugby writer Craig Ray: “@craigray11: let’s hope the sharks don’t do a stadium naming rights deal with queen’s park clothing. #queensparkkingspark could be confusing…”
