As impressive as the Baby Boks have been since that amazing turnaround in the second half against the Poms at the Cape Town stadium, so have the TV numbers been for the entire tournament … And this with the final day still to come!
A year on year comparison:
The most watched games thus far:
And in comparison to other big events on TV:
Source: Courtesy of sport marketing giants RepucomSA, using numbers from DSTVi (February-June 2012, Analog/ Digital). Follow them on Twitter – @repucominsights
