Courtesy of the great team at RepucomSA, a look at the TV numbers for the Currie Cup for weeks 1 through to 3, so EXCLUDING last weekend’s action …
A year on year comparison:
The most watched matches this year:
The most watched team this year:
A look at the audience, week by week:
The average audience during Week 3 is 60.5% higher compared to Week 2, a key reason being that all three games were broadcast on a Saturday …
Highest average audience = Blue Bulls v The Sharks – 710 253 viewers and 12.8% market share.
267 806 viewers watched the New Zealand vs Australia game in the morning, but it seems this game did not provide a lead in audience for the Curie Cup games starting at 15h00.
A look at the demographics of the Currie Cup audience thus far:
So it is still your older, white, Afrikaans speaking male who is watching rugby on TV in SA, and while the audience is growing, it is not growing as fast as the total available audience is growing …
And finally a look at the Currie Cup in comparison to the other sports being shown on SuperSport, using Average Audience as the yardstick – which always puts the longer events like cricket Tests and golf at a disadvantage:
Source: All numbers and images courtesy of sport marketing giants RepucomSA, using numbers from TAMS and DSTVi. Follow them on Twitter – @repucominsights
What are the comparative bums on seats at the stadiums. They all look decidedly empty at most games so far
Yep, certainly looks that way. Clinton vd Bergh from SuperSport commented on Twitter that the kickoff times are made for TV audiences, not real live audiences … So it seems TV audiences grow at the expense of live audiences …
what will happen if no one goes to CC games, will the Tv audiance also decline because of the lack of ambience created by the live crouds at the grounds?
Def has potential for exactly that. Seeing empty stadia on TV defintiely affects my viewing. TV cash rules the game though …