A top line summary of the Springbok vs England TV viewership last Saturday reveals that the Euro 2012 game between Netherlands and Denmark had a marked effect!
802,274 viewers watched the Netherlands vs Denmark game, and 21% of the viewers that watched the Springbok game on SuperSport 1 also watched the Netherlands v Denmark game that started at 18h01 on SuperSport 3.
There was an immediate repeat broadcast of the Bok Test on SuperSport 4 which started at 19h12, and while the average audience was fairly low, 71.3% of the viewers were black. This while 81.2% of all the viewers that watched Live coverage on SuperSport 1 were white.
SuperSport 1 compared to SuperSport 4:
SuperSport 1 compared to SuperSport 3 to show the audience migration between the SA v England game and the Netherlands v Greece game …
And then a quick look at the Euro 2012 numbers as a comparison:
The above numbers exclude the Out of Home (at a pub etc), HD and Internet streaming viewers.
Source: DSTVi, courtesy of Repucom SA
