As we ease into the Varsity Shield final tonight – a game that decides who the Ikeys will play in a promotion / relegation match in the curtain raiser to the Varsity Cup final next Monday, below an audience analysis of the live Television coverage of all 2012 Varsity Cup games broadcast on SuperSport, courtesy of Repucom SA.
Period: February –March 2012
No. Games: 14 (of 30 games played to date)
Data Source: DSTVi 2011/ 2012 (Target – All 4+)
The above numbers showing a fairly low average audience per game, a fragmentation of audiences given the broadcast of Binneland and Villa Rosa on kykNet at the same time, and a low level of audience duplication across games played on the same date, showing that viewers follow specific teams.
And in comparison to last year:
The below graph seems to suggest a fairly serious viewership migration to programmes broadcast on kykNet and M-Net , with over 18% of the viewers that watched the UCT v Tuks game also watching Grey’s Anatomy and close on 12% also watching Villa Rosa on kykNet.Anyone spot the difference between the two audiences? English / Afrikaans split much? Just saying … Although it could be a good stat to bring up when at the pub with a Matie …I am sure it did not help the cause that the Ikeys crashed and burned this year, the Cape being traditionally a very strong supporter of all things sport … But perhaps the head honchos at Varsity Cup should base their TV schedule on what they think might happen going forward, rather than what happened in the previous year?