Super rugby dominates …

And I am not talking about that monstrosity of a rugby tournament organized by SANZAR that dominates the rugby calendar from February to August … Nope, I am talking about the Afrikaans rugby magazine show shown on KykNet every Monday night where the various presenters (including Kobus Wiese and Naas Botha) discuss the weekend’s rugby and take calls from the viewers!

Courtesy of Repucom South Africa, we take a look at the viewership numbers of all the rugby magazine shows screened on DStv, and they make for some interesting reading …

Below then, the Television Audience Analysis of the Premiere & Repeat Television broadcasts of the Rugby Magazine Shows on SuperSport & KykNet from 27 February – 28 August 2012 …

The Cheetah Chase:

Lions 4 Life:


All Out Rugby:

Boots & All:


NB – The highest average audience recorded was on Saturday 10 March, which started after live coverage of the Reds v Rebels game and before the Leopards v Golden Lions game.

Super Rugby:

And a comparison of them all:So the above numbers speak directly to the numbers released last week that suggested the primary SuperSport rugby audience to be the aging, white Afrikaans speaking male …

So what would the 15 to 24 year old white, coloured, black male like to see in a rugby magazine programme on TV? Or are they getting their fix from the Internet and Social Media via a phone, PC or tablet?


  1. Very interesting stats – that’s a massive audience.

    I can only assume that Naas is much better in his first language. Or hope.

    1. Saw a comment on the DStv website suggesting that the call ins offer no value at all to the show. Yet they remain a massive part of it, and it remains the biggest show … I think you are spot on Primate … It’s the language!

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