After six games, the Varsity Cup peak TV audience shows a growth of 12% on last year, with the average audience remaining constant.
Competition: Varsity Cup 2013
Analysis: Television Audience Analysis, as provided by Repucom Africa
Period: 4 – 18 February 2013
No. Games: 6
Channel: SuperSport 1
Data Source: DSTVi 2012/ 2013 (Target – All 4+, excl guest)
While the peak audience shows pretty good growth of over 12%, that growth is only half that of the growth in total available audience – which has grown by over 22%, meaning that the tournament has not captured the imagination of all the new DStv subscribers.
Interesting to note that over 33% of the audience reside in the Western Cape, while only 25% reside in Gauteng, showcasing the value that the Maties and the Ikeys bring to the tournament.
TV viewership definitions:
ATS - Average time spent watching – Total sum of all recorded time spent viewing across a given period (i.e., day, week) divided by the number of individuals in the universe/population being measured.
Audience Loyalty – Loyalty is a measure of audience engagement i.e., how long respondents watch without changing channels.
Cumulative Audience – The total number of unduplicated audiences reached during coverage over a specific period of time. This is also known as net unduplicated audiences.
Peak Audience – Highest level of viewership during a broadcast. The table in this report shows the highest level across all games broadcast.
Highest Average Audience – Shows the highest average audience across all games broadcast during a specific time period.
Peak Audience - Highest level of viewership during a broadcast. The table in this report shows the highest level across all games broadcast.