And I am not talking about that monstrosity of a rugby tournament organized by SANZAR that dominates the rugby calendar from February to August … Nope, I am talking about the Afrikaans rugby magazine show shown on KykNet every Monday night where the various presenters (including Kobus Wiese and Naas Botha) discuss the weekend’s rugby and take calls from the viewers!
Courtesy of Repucom South Africa, we take a look at the viewership numbers of all the rugby magazine shows screened on DStv, and they make for some interesting reading …
Below then, the Television Audience Analysis of the Premiere & Repeat Television broadcasts of the Rugby Magazine Shows on SuperSport & KykNet from 27 February – 28 August 2012 …
The Cheetah Chase:
Lions 4 Life:
All Out Rugby:
Boots & All:
And a comparison of them all:So the above numbers speak directly to the numbers released last week that suggested the primary SuperSport rugby audience to be the aging, white Afrikaans speaking male …
So what would the 15 to 24 year old white, coloured, black male like to see in a rugby magazine programme on TV? Or are they getting their fix from the Internet and Social Media via a phone, PC or tablet?