There has been much talk about the demise of the Currie Cup due to the new Super Rugby tournament structure, but it seems that the grand old dame of South African rugby is made of sterner stuff! Below a look at the TV numbers of all this year’s rugby tournament in comparison with last year’s Currie Cup numbers:
One obviously needs to take cognisance of the amount of Super Rugby being played, and that a large number of those games shown on TV would be between two teams from either Australia or New Zealand, or between an SA side and one of our SANZAR partners (and thus only attracting one fan base), but to see the average viewership per Currie Cup game subtantially bigger than Super Rugby is an indication of the strngth of local rugby in South Africa.
SARU no doubt base discussions with SANZAR on numbers like these, assuming that the Currie Cup will always be strong. But it will be interesting to see how the Currie Cup does this year – in the second year of the new S15 structure. The fact that it is back to being a six side “Strength vs strength” tournament will no doubt keep it attractive, but if 2016 is all about making Super Rugby even bigger, this is the tournament that will suffer …
A slightly deeper look into the 2012 tournament numbers thus far:
Source: All numbers and images courtesy of sport marketing giants RepucomSA, using numbers from TAMS and DSTVi. Follow them on Twitter – @repucominsights