The Overall average TV viewership numbers for Round 2 of the Super15 are slightly down on Round 1 … Due largely due to the lower Friday morning viewership of the Kiwi and Aussie games say RepucomSA, who provided the figures ..
The key audience driver for the weekend was the Stormers v Sharks game played on Saturday at 7pm, delivering a new high average audience for the current season.
What is clear is that Friday 19h00 is not as good a TV broadcast time as Saturday afternoon and evening, which is consistent with last year’s numbers
Live coverage of the 3rd ODI between the Proteas and New Zealand influenced viewership during the Highlanders v Crusaders game, with 10% of the audience also watching the ODI.
Surprisingly, the 10h30 Aussie match on Saturdays is proving to be a good solid fixture for broadcast audience delivery …
Interesting to see that both Stormers games top the log of the most watched games thus far, withn their game against the Sharks being the current top dog. But to see their game against the Canes come out well above the Sharks vs Bulls derby must have the “Derbies are best” freaks scratching their heads!
NB – Please note that Repucom are using DSTVi data and not TAMS. These are Multichoice’s numbers and will be distributed by SANZAR.